oil and grease stains from wool, cotton, silk, and synthetic materials
with Spot Lifter, on sale this month at the www.embstore.com.
month, the Embroidery Store offers some great deals on the supplies
you need most on its Web site at www.embstore.com.
It’s a wonderful opportunity to stock up on things you use
everyday at bargain prices. To order, call (800) 504-9757. These
are available for the month of June only so don’t delay.
a more professional, finished look to your embroidered pieces by
getting rid of puckering and wrinkles with this portable, hand-held
steamer, a brand-new product just added to The Embroidery Store
inventory this month.
With New Portable Steamer
sure that every piece of embroidery that leaves your shop looks
its best. With this hand-held, portable steamer, #SM60008, you will
be able to remove unsightly puckering, wrinkles, or hoop marks from
embroidered pieces for a more professional, finished appearance.
lightweight, compact unit provides 600 watts of steam, which is
three times the power of most conventional portable models, according
to The Embroidery Store. Simply fill it with regular tap water,
no salts or other chemicals are necessary. It has a convenient on-off
switch and an indicator light so you do not need to constantly unplug
it after each use. The extra-long 9-foot cord ensures that it goes
wherever you need it to go. The water turns to steam in two short
minutes, and it will shut off automatically when the water is depleted
to reduce the chance of accident or damage to the steamer.
more information, contact The Embroidery Store at (800) 504-9757
or e-mail email@example.com.
Visit the Web site at www.embstore.com
to see the full online catalog.
your patch and digitize an outline around the patch’s edges
to make a placement line. Be sure to put a color stop after the
a piece of adhesive-backed stabilizer. Put it on your machine
and it will “draw” your outline and stop. If you have
a six-head, hoop six of these sticky papers at once.
place your patch inside the outline and sew it.
off the patch and leave the hoop on the machine. Then add another
piece of sticky paper underneath the hoop, and you’re ready
to repeat the process.
a completed patch. You probably want to put only one patch per
hoop. I mark patches up 100%.
By Bunny Eisele
patches is a simple, profitable thing to do. Using the step-by-step
method I describe here, you can do up to 750 patches a day.
The only problem
with doing patches yourself is that there’s no clean way to
finish the edges. That’s why I recommend buying ready-made
patches. They’re available from more than a dozen suppliers
either presized or custom cut, and you can pick the color of the
Merrowed edge and the patch’s background too. If you use presized
patches, you can find one that’s close to your design’s
size, and adjust your design slightly to fit.
Scan your patch
and digitize an outline around the patch’s edges to make a
placement line. Be sure to put a color stop after the outline. You’ll
need a piece of paper with a tacky, sticky side. Some sticky paper
can really gum up your machine, so don’t scrimp—buy
the good stuff. (The Embroidery Store offers Peel ‘N’
Stick, #B4704010.) Hoop this sticky paper and put it on your machine,
which will “draw” your outline and stop. If you have
a six-head, hoop six of these sticky papers at once.
Now place your
patch inside the outline. This ensures that your design is placed
properly every time, rather than just hooping the patch and hoping
for the best. You don’t want to accidentally sew your design
into the Merrow.
You can finish
things up in one of two ways. You can pull off the patch, and leave
the hoop on the machine. Then add another piece of sticky paper
underneath the hoop, and you’re ready to repeat the process.
The advantage here is that you don’t have to stitch the outline
on the sticky paper every time. The second option is that you can
take out the hoop, hoop some sticky paper, and repeat the entire
process. If you do the first option, keep in mind that you’ll
eventually have an outer layer that’s really bulky from all
the layers of sticky paper. But you can usually do up to 50 patches
or so before it’s time to start fresh.
want to put only one patch per hoop. Otherwise, when you pull one
patch out of the hoop, you take away some of the paper, and you
might not have enough support for the other patches.
a ton of money on patches, and so can you. I get $3 to $4 per patch,
and I’ve made $1,200 in only four hours. Niche markets like
truckers and bikers really love patches, and they’ll pay handsomely
for them. Other customers include farmers, hunters and fishermen,
clubs, collectors, hobbyists, uniform companies, gas stations, and
more. I have a minimum of 10 pieces, because that’s the minimum
for many suppliers. And I mark up the patch by 100%. Best of luck!
Eisele is the owner of Echo Embroidery, Denver. She’s been
in business 11 years and specializes in contract work. She also
does contract digitizing. You can contact her firstname.lastname@example.org
San Diego, Calif.
fax: (619) 589-6442
Mary Morgan, owner, Morgan’s Monograms, started her shop in
1983 with a singlehead. Today, she has 63 heads and 45 employees.
machines ranging from 15 heads to a singlehead, Morgan’s
Monograms has the flexibility it needs to service its diverse
Because the shop is located in a busy commercial area, Morgan’s
Monograms gets steady walk-in traffic every day to its showroom.
As She Grows
Indefatigable Mary Morgan steadily built her tiny shop into a multimillion
people go a few weeks, or even a few months, without a day off.
Mary Morgan went nine solid years with no R&R — and it
has paid off plenty.
of Morgan’s Monograms in San Diego, Calif., today presides
over a $2 million embroidery operation with 45 employees, 63 heads,
and lots of happy customers. But building that operation was a slow,
steady effort from Morgan, one that required years of tireless output.
in 1983, Morgan was a widow raising a small child single-handedly,
cleaning houses to pay the bills. After recognizing embroidery as
a field with money-making potential, she got a singlehead machine
and worked out of a 250-square-foot office space, hitting the pavement
for customers in the daytime and running her machine at night. “I
came into the business at a good time,” she recalls. “There
was only one other embroiderer in San Diego then, a guy with a singlehead
— and he was going out of business. It was a lot of work.”
That work paid
off, though, as she steadily built her business. Today, she has
her own 5,000-square-foot building that’s home to a 15-head,
a 12-head, three 6-heads, two 8-heads and two singleheads —
and in-house digitizing. Morgan has even been able to cut back her
work hours as she entrusts the business to her long-time staff and
her daughter, Shana, who has been with the company for four years.
Monograms has a diverse customer base, an average order size of
about 200 pieces, and a mix of 60% contract, 40% custom, with plans
to grow the custom side. “I’ve built my business so
that we don’t count on one customer,” Morgan says. “I’ve
seen so many customers go down, so I work with everybody, whether
it’s one piece or 2,000. The most important thing is customer
service, quality work, and turnaround time. That’s what I
preach over and over.”
to quality resulted in several business awards, including two Businesswoman
of the Year awards, and a Business Partners of the Year, an award
she and Shana earned. Morgan credits her award-winning success to
her focus on quality embroidery. “That’s what gets us
the positive word of mouth,” she says. “We’re
not the cheapest, so the quality has to be perfect. If we mess up
an order, we’ll fix it. I’ve had to fix $6,000 worth
of shirts. But if we make a mistake, we replace it, no matter what.”
Which is why
Morgan avoids leather — it’s much too costly to replace.
“I’ve had to eat leather orders too many times. It’s
so hit and miss. The stress of it is just too much.”
embroidery and service is much easier, now that Morgan no longer
has to be the one handling sales and production herself. “”I
have individual sales reps for all my accounts,” she says.
“I have seven reps, and they put the jobs through. One rep
has 90 accounts.”
In all, Morgan’s
Monograms has about 500 accounts, to which she sends wholesaler’s
catalogs each year. “That pays off in additional sales,”
she says. “We also tried sending fliers a few years ago, but
that didn’t get us anything.” Still, business is busy
enough that she sometimes hits 700 to 1,000 hours of overtime for
two-week pay periods during busy seasons. “In January, for
the first time in 21 years, we raised our prices and started charging
for rush orders,” Morgan says. “That’s cutting
down a lot of our overtime.”
days of overtime for herself are over, too. Today, she spends most
of her time watching her four-and-a-half year-old grandson. “I’m
only working part-time now,” she says. “I have a great
production manager who handles employees. I have the best team.”
is thankful not only for the work her employees do, but for the
fact that she can provide them with work. “I may have done
the initial work on my own, but boy, it’s nice to look out
the window and see all those cars in the parking lot, and say, ‘I
did this.’ All of these people have income and new cars and
that feels good.”
most cases, the best backing for designs done on a Meistergram is
a heavyweight cutaway. Because the zig-zap motion of the stitch
tends to pull, a heavyweight better stabilizes the material and
prevents problems such as design distortion or looping. A good cutaway
should not rip easily in either direction. If your backing rips
easily in only one direction, make sure that this side is hooped
up and down and not side to side where your pull comes from. This
is especially important on any solid-filled designs with lots of
Schubert co-owns Frolic Athletic Embroidery Digitizing based in
Victoria, British Columbia, Canada, which offers contract embroidery
and digitizing services. He has been digitizing for the past 15
years. He digitizes in any standard format, but specializes in Meistergram
designs. You may contact him at (800) 453-4477 or e-mail email@example.com.
By Jason Sherrill
The two easiest methods to get started in cost-effective
Internet advertising are Google’s Adwords program and Overture’s
Pay-for-Performance Search systems. Each service allows you to write
your own ad copy, select keywords, and choose how much you’re
willing to pay for each visitor.
program shows your ads within minutes of creating your account and
first ad. Overture, on the other hand, approves each ad before they
display it on their network of search engines (MSN, Yahoo, Altavista,
etc.), so it could take 24 to 72 hours before each new ad will appear.
carefully selecting keywords that match your products or services,
you can instantly attract new visitors. Since you control how much
you pay per click, you easily maintain your advertising budget.
Spending as little as $50 per month can yield hundreds of new visitors.
Sherrill is president of InetSolution, a company that offers Web
site software and development, Web site hosting, consulting, and
products to make Web sites easier to use, less expensive, and more
secure. He has a Bachelor’s of Business Administration in
accounting with an emphasis in business information systems from
Western Michigan University. He has 10 years of e-commerce business
operations experience and nearly seven years in Internet development.
InetSolution can assist you with creating accounts and advertising
campaigns using the tips in this article and other pay-per-click
advertising solutions. You can contact Sherrill at http://www.inetsolution.com.
embroidery backing is designed to prevent movement during stitching
that can cause unsightly loops and puckering. Make sure you have
the proper stabilizer, and it’s properly hooped for top-quality
The key to good
embroidery is choosing an appropriate stabilizer and hooping it
with the proper tension. The goal is to have a firm embroidery surface.
You should be able to tap on the hooped goods and hear a thunk like
a taut drum. The tension should be even with no stretching and no
frame’s movement and thread tension, a garment undergoes stress.
Backing relieves this stress resulting in a clean, crisp design.
Without stabilizer, a design can pucker and distort from too much
movement. Backings are used to prevent movement while stitching,
and the backing has to be stable enough to do that job.
the fabric is too loose in the hoop, the needle will deflect off
your material and design registration will look blurry. That means
that your outlines may not line up with other portions of the design.
If the fabric is too tight, it will spring back when the garment
is removed, leaving the goods puckered and distorted. This does
not necessarily mean that you have chosen the wrong backing. You
may need to practice correct hooping.
Hart Momson has been in embroidery for more than 20 years. In addition
to running her home-based embroidery and digitizing company, she
is a regular contributor to industry trade magazines and a speaker
at industry events. She also owns the Embroidery Line, www.EmbroideryLine.net,
which offers professional and aspiring embroiderers with a free,
uncensored forum for education and idea sharing.
tip was extracted from her latest book, “Professional Embroidery:
Business by Design” (Binnacle Publishers, 2003), which covers
a wide range of topics of interest to any embroiderer getting started.
For more information, go to www.HelenHart.com
or e-mail her at Hart@HelenHart.com.
attractive sailboat design, digitized for Meistergram machines,
makes it easy to approach marinas, boat shows, or coastal towns
to boost shop sales.
Markets Are A Natural
For Versatile Boat Design
is the season for sailing and with this classic sailboat Meistergram
stock design, #000014, you will be able to do placket shirts, caps,
and nautical tote bags for niche markets such as marinas, boat dealers,
and boat shows. The design can be sized from 2 inches to 5 inches,
and it is featured in four colors. Add a name drop and it also makes
an ideal resort design for any coastal area.
Embroidery Store now offers a full line of more than 1,000 stock
embroidery designs for Meistergram machines. These hard-to-find
predigitized images are offered individually or in packages for
cost savings. To order, simply call the toll-free number, e-mail,
or visit the Web site.
The Embroidery Store is changing its toll free number.