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#1 Tip For Advertising Your Embroidery Business On A Budget

#1 Tip For Advertising Your Embroidery Business On A Budget

Did you recently start your own home-based embroidery business? That’s great! And by now you’ve probably done some work for your close friends or family, maybe even a friend-of-a-friend! But you may be wondering how to expand your business at this point.

We’ll be bringing your great tips to advertise your home-based embroidery business each week, so this week we have the #1 tip for advertising your embroidery business.

 

GET A WEBSITE!

Never underestimate the power of the world wide web!

Not only does having a website make you appear more professional, but it makes you available to a much larger audience! Think about it – when you need a plumber, what’s the first thing you do? You go to Google!

People use search engines more than anything today.

Not only do they use search engines to find your services, but they use it to read about the people behind the company and the testimonials from past customers.

On your website you can provide all your business information, your customer reviews, what services you offer, and your prices even! All to ensure that your customers find you and find all the information they need to choose you over other embroidery businesses.

 

Think building a website is hard?

Unfortunately, it can be.

But you can make it easy by finding a business to build your website for you. For instance, we hired Nu expression to build The Embroidery Store website!

It was easy for us because they did all the work!

Now we have a website that our customers (like you!) can easily find on search engines.

 

You can link advertisements back to your website

Not to mention, when you have online ads on search engines and Facebook, you can link them back to your website. Without it, your online ads would be pointless! Your online ads are just another way to get your potential customers to your website. Also, with online ads you can target the audience you want to reach with them, that way you can attract qualified clients to your website.

The #1 rule of marketing: If you’re talking to everyone, you’re talking to no one.

 

Ultimately, your website can attract qualified leads, give those leads all the information they need to choose your embroidery business over another, and make it easy for potential customers to find you when they’re using a search engine.

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