What are the Best Embroidery Products for Your Business to Sell?
Embroidery is a popular addition to garments, accessories, and decorations, both for personal and commercial use. But what are the best embroidery products for your business to sell?
Understanding your customer base is important for any business, and your embroidery business is no different. Keeping up to date with trendy items is great, but it’s just as important to find those go-to products that your customers will always want or need, even as trends come and go. These items may be something simple, like a monogrammed tote bag, or they might be something more unique that shoppers will only find in your store.
Pay attention to your current sales to see what works best for you. If you’re just starting out, these popular items will help you get started:
It’s a good idea to have a few products that cover a wide audience, meaning most people will have a use for them. Totes, bags, and similar items are good examples of embroidered items that almost anyone can use.
Polos and Button Ups
One of the most popular categories, shirts are frequently embroidered with a monogram, name, or logo. Check out suppliers to find the ones that embroider best for you and recommend those brands to build customer loyalty.
Monogrammed bathrobes are a luxurious gift for couples or even bridal parties! Keep a supply of blank bathrobes in a variety of sizes, and consider offering discounts for sets.
Many commercial embroiderers avoid caps because they can be tricky to embroider. Certain caps such as baseball caps are sometimes embroidered before being assembled. With the proper cap frames and stabilizers, you can become comfortable working with almost any type of cap.Because some embroiderers refuse to work on caps, you can enjoy a profitable niche that’s less competitive than other products.
This category includes bath towels, hand towels, specialty towels like rally towels, pool towels and golf towels. Use the proper programming, stabilizer nd the all-important water-soluble topping for a professional result. Keep a set of embroidered samples in a variety of colors handy; your customers will appreciate the color options and the ability to see the quality.
- Don’t be afraid to try something new! If you’ve found a new product you’d like to offer, test your customer base by offering a limited amount to start. If your new product is popular, it’s time to expand!
- Play to your strengths. If you aren’t confident about your ability to embroider a particular item, don’t force yourself to offer it in your embroidery store.
- Take advantage of seasonal and holiday-themed items, and be sure to stock up ahead of time! If you offer online ordering, be sure to let your customers know about possible delays in shipping or production due to the holiday rush.