6 Tips for Writing Exceptional Product Descriptions
Are your embroidery product descriptions helping you sell more embroidery, or could they be turning your customers away? Writing product descriptions may seem like an intimidating task at first, but with planning and practice you’ll be writing descriptions that sell your products in no time!
We’ve put together some basic tips for writing enticing product descriptions so you won’t be able to keep your embroidery in stock! With these tips, you’ll learn what to include, and how to avoid leaving out important information about your products.
Tips for Writing Product Descriptions
Think About Your Audience
A product description is just like a sales pitch for your product, so it’s important to start by thinking about who you’re selling to.
- What features or qualities are they looking for in your product?
- What questions will they have?
- What might make them think twice about buying?
- Get ahead of those questions and concerns by addressing them in your product descriptions!
List Out Important Features
It’s easy to get caught up in writing the story behind your product, and forgetting to include key information your customers want to know. Before you get started, make a list of any important features of the product, including size, color, materials, safety compliance and anything else your customer may want to know. If you’re looking for ideas, start by answering common questions people usually have!
Make it Easy to Read
You have a lot to say about your products, but the truth is most of us don’t want to spend time reading paragraphs upon paragraphs when we’re shopping. Break your text down into shorter paragraphs, and include things like headers and bulleted lists. The goal is to make your page scannable so customers can easily find the information they need.
Include Lots of Pictures
If you’re selling embroidery products or services online, this step is crucial to having a successful product listing. You could create a perfect product description, and it would still be almost useless without photos to support it. Include images that show the colors, designs, and size of your product so your customers can get the best idea of what they’re buying. Make sure that your photos are consistently high quality. If you can’t take high-quality, appealing photos, find a fellow hobbyists who has a knack for photography to help you out.
Optimize for Search Engines
SEO or “Search Engine Optimization” is the process of optimizing your text so that your product page is picked up by popular search engines, such as Google. Include relevant keywords in your text, and aim for a product description that’s about 300-500 words. You can learn more about how SEO can help your business from our partners at Nu expression.
Sell the Experience!
What will your customers enjoy about your product? Let them know! Write your product’s description in a way that gets your customers imagining what it will be like to already own it. Focus on what they gain from purchasing the product and the effect it has on their life!