5 Holiday Marketing Ideas to Sell More Embroidery
The holidays are one of the busiest times for business owners. With so many people shopping for gifts for their friends and loved ones, is your embroidery business on your customers’ shopping lists? With these holiday marketing tips, you can increase your sales this season and show your customers some love!
How early do you start your holiday shopping? You might not like seeing Christmas decorations everywhere before Thanksgiving, but now is the time to start thinking about your holiday marketing. If you wait too long, you risk disappointing your customers by being unable to fulfill their orders in time.
Offer holiday themed products
Have you been checking out some festive embroidery designs you’ve been itching to try out? Now is the perfect time! Offer products like embroidered Christmas tree ornaments, stockings, and other items with holiday-themed designs in your shop. Decide how long the items will be available to buy and note in your product descriptions that these are for a limited time only.
Holiday product tip:
Towels are a popular gift item, so consider offering embroidered or monogrammed towels in your embroidery shop!
Offer Gift Certificates
Sometimes the best gifts are picked out by the recipient. Gift Certificates allow anyone to give the perfect gift for the holidays, and will encourage your customers to tell someone new how great your products are!
Decorate your store
Getting your shoppers in the holiday spirit will have them thinking about who they want to buy gifts for! Update your website or online store with festive images and holiday-themed announcements. Don’t forget your social media pages!
Host a giveaway
Help spread the word on social media by hosting a holiday giveaway! Everyone is looking for great ways to save money this season, and your customers will love the chance to win something free! Be sure to clearly outline the criteria for winning and what the prizes you will give away. Don’t forget to announce the winner!
Reconnect with your customers
The holidays are the perfect time to remind your customers how much they love your embroidery products. Reach out via social media, email marketing, or even direct mail. Consider offering a special coupon or deal just for your customers to show your appreciation or give them a sneak peek into next year’s products!