How to Sell More Embroidery
One of the biggest challenges of running your own embroidery business is getting sales. You aren’t a marketer, you’re an embroiderer, so sales might not be your strong suit.
Follow these three easy steps and you’ll see an increase in sales for your embroidery business:
Take Better Quality Images
If you’re selling your embroidery online, whether it’s in your own online embroidery store or on seller’s platforms such as Etsy and eBay, make sure you take the best quality photos possible of your products.
You don’t need an expensive camera to take high quality product photos. Use natural light whenever possible, and place your product against a neutral background such as a white or gray wall, or even a wood table. Keep the flash off and allow your camera to focus on the product for a clear, sharp image.
Find the Best Placement for Your Embroidery
Are the right people seeing your products? Finding your customers is tricky, but not if you make it easy for your customers to find you! The people who are looking for embroidery products just like yours are already searching, so make sure your products are where they need to be to get discovered! Try selling your products at a craft fair, a boutique, an online marketplace such as Etsy, or even your own shop or website!
Social media platforms such as Pinterest, Instagram, and Facebook are popular ways to gain a following and sell more embroidery. Post pictures and blog posts with links to your site or shop to give your customers easy access!
Let Quality Speak for Itself
Whether you’re selling your embroidery products in person at a craft or vendor fair, or you offer to ship sample bags and mockups to your customers before they make the decision to order, allow the quality of your embroidery to close sales for you by letting your customers experience it for themselves.