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20 Instagram Marketing Tips to Grow Your Embroidery Business

Are you marketing your embroidery business on Instagram? With more than 200 million active users each month, Instagram is a growing platform that’s perfect for showcasing your products. Marketers find that users engage on Instagram 15x more than they do on Facebook, which means a much higher potential for your store to get noticed.

If you’ve been wondering how to get more Instagram followers or how to get more embroidery sales online, this list is for you! We’ve put together some great Instagram marketing tips that will have you posting like a pro in no time.

Instagram Marketing Tips

Create a business account rather than using your personal Instagram profile. Try to choose a username that matches your business name or that is easy to identify with your brand.

-Make sure your profile is complete by adding a profile picture and link to your business page or website. Don’t forget a fun bio to tell people about your business!

-Use a link shortening tools like Bitly that allow you to track and monitor link clicks. Remember that links can’t be clicked from posts, so update your bio link.

-Use hashtags (#) to help expand the reach of your posts. When typing in hashtags, you’ll be able to get a glimpse of how popular they are, but you can also browse other embroidery-based accounts for ideas.

-Create your own branded hashtag so your customers can spread the word about your business! Make it trendy and easy to remember.

-Take high-quality images. It’s all about the visuals on Instagram, so make sure your pictures stand out! Instagram images use a square format. While it is flexible to rectangular images, it still only shows a square when you’re looking at your profile. So it’s best to stick with the square format more often than not.

-Create a posting schedule and stick to it. There’s no golden rule to posting on Instagram, but you’ll learn over time what times and frequencies work best with your followers.

-Post image galleries and videos, not just images. Different formats encourage engagement and might get noticed more than a standard picture post.

-Include behind-the-scenes images to give customers an inside look at your process and how your products are made.

-Share the love! Follow other embroidery accounts and share their work. They might return the favor!

-Pay attention to trending hashtags by checking out the ‘Explore’ section on your Instagram app. You might find hashtags you can use in your posts to help get your account noticed.

-Host giveaways on your account! Encourage followers to tag their friends in order to win free stuff. It’s a great way to spread the word about your business. Make sure you follow Instagram’s rules regarding contests or giveaways on the platform.

-Spread the word about sales and other promotions in your shop.

-Show off what’s new! Take pictures of new products and “product previews” to get people excited.

-Interact with your followers. Respond to comments and give shoutouts by tagging customers in your posts. This will encourage others to interact with your account.

-Tell people what to do. Include a “call to action” with every post, especially if you’re showcasing a product or sale.

-Create shareable content. Post inspirational quotes, pictures of cute puppies, and more that people will want to share with their friends.

-Be creative. Experiment with Instagram filters, take photos from different angles, and have fun with your posts!

-Show your products in action. A display image is nice, but your customers want to know what your embroidery is going to look like in their home or when they’re wearing it. Don’t limit yourself to sharing photos, include looping videos of your products too!

-Find out what works for you! No two Instagram accounts are ever alike. You never know what’s going to get your followers excited about your account, so don’t be afraid to try something new now and then!

Having an active social media presence is just one step toward building a profitable embroidery business. If you’d like to learn more, be sure to check out our free guide to help you grow your business in 2018!

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