5 Tips for Marketing Your New Embroidery Business
Are you thinking about starting a new embroidery business? Maybe you’re just starting out, or maybe you’ve had your business for a while, but aren’t quite sure how to advertise. Marketing your business can seem daunting, but with just a few extra minutes a day, you can build up your popularity and increase your sales. These 5 easy tips will help you get started:
Millions of people use social media platforms every day, which is great news for your embroidery business. Social media is a great way for businesses of any size to connect with their customers, showcase products, and promote specials and sales. It also allows people to share what they love about your shop!
Crafters who are looking to promote their business should consider opening a free business page on Facebook, Pinterest, and Instagram.
Start a Mailing List
Have you ever returned to somewhere you’ve shopped before simply because it came to mind again? Just to see what’s new, or maybe browse what’s on sale. Having an email mailing list allows you to keep your embroidery business on the minds of your customers, which will encourage them to shop. There are plenty of free resources out there to help you get started!
Take Lots of Pictures
It’s important to show off the very best of your business, so grab your phone or camera and set up a mini shoot! Share photos on your social media pages and be sure to take multiple angles of every product you offer so your customers will know exactly what they’re getting.
Everyone loves getting something for free! Boost engagement on your social media pages and get people looking at your shop by hosting a free giveaway. Include criteria for the giveaway (sign up for your mailing list, share a Facebook post, make a purchase, etc.) and be sure to announce the winner to get others excited for your next one!
Always Have a Business Card Handy
Telling someone about your embroidery business is great, but chances are most people will forget about it before they have the chance to check it out. Add a business card or two to every order you ship so your customers can tell their friends where they got their amazing embroidered piece, and keep a few in your wallet or purse so you can advertise on the go!
The Embroidery Store offers all of your embroidery needs in one convenient place. Shop with us today and get FREE shipping when you spend $100!