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5 Tips for Naming Your Business

Starting an embroidery business takes careful planning and preparation. For some, choosing a business name is a quick and easy step, but you might be surprised to find that thinking of the perfect business name can be one of the most challenging parts of planning your business! Here are 5 tips to help you come up with the best name for your embroidery business.

Choosing a Business Name

Brainstorm

Once you’ve planned out your business and decided on some products, your first step is to brainstorm some possibilities for the name of your business. Be creative here! Write down anything that comes to mind, no matter how silly or ridiculous it sounds. Even if a business name idea doesn’t work at first, it might spark a better option later.

Keep It Simple

Naming your business doesn’t have to be complicated. You probably have a few ideas already. If not, think about things like your products, your mission statement, and the values you want your company to represent.

Think about these questions:

  • What message do you want your business name to send?
  • How do you want people to feel when they hear your business name?
  • Do your competitors have similar names? Could they possible be confusing to customers?
business naming tips

Keep it Memorable

“Stacy’s Floral Embroidered Headbands for Kids” will certainly tell your customers what your business is about, but will your customers remember it well enough to tell their friends? Probably not. Keep your small business name short and easy to remember.

Check the Availability

Make sure you can create a website, social media accounts, and everything else you need with your chosen business name. A quick Google search will let you know who else is using the same name. Be sure to try out the URL you want ( www.YOURNAME.com ) to make sure you can get your chosen domain if you plan to build a website for your embroidery business. 

Register your Business Name ASAP

Once you’ve found the perfect name for your business, it’s time to register! Although it’s not required right away, now it a good time to register your business with your state. Purchase a domain for your business and set up any social media accounts you want.You should also check with your local or state government to issue an Assumed Name Certificate for your business. Get these steps finished before someone else grabs up your name!

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