Guest Post: Using Print Marketing Methods to Increase Business
Using Print Marketing Methods to Increase Business
If you’re an entrepreneur with your own home-based embroidery business, you may know a lot about marketing your business and you might not know anything. You could find yourself in this industry if you love embroidery and business or you may just love to embroider clothes and bags for other people without knowing anything about starting a business.
No matter what brought you to the home-based embroidery business, you should learn more about marketing your business to ensure it will grow!
Today, Nu expression is sharing a few ways you can use print marketing for your business today!
Business cards are the most important aspect of your print marketing strategy. You may think those are a no-brainer and not really part of your marketing, but they are pivotal. When you give out a business card you are giving off an impression of you and your company. And if you give out multiple business cards, they might make it into the hands of other potential customers. When creating your business cards, remember they’re your first impression and should represent you and your company well. These are worth investing in and working with a professional graphic designer.
You can learn more about what should be on your business cards here.
Brochures and Flyers
Brochures and flyers are a great way to give someone an idea of your business in a personal way. You’re providing potential customers with a hard copy, something they can touch and feel, in an age where everything is online. It makes you stand out! But the catch is, they have to look appealing and well-designed. Otherwise, they’re going straight in the trash. If you’re glancing through your mail or random marketing materials on a table, you only pick something up or keep it if it catches your eye with a fresh design. If it looks like it was designed in the 90s, that baby is going straight in the trash, no matter how informational and helpful it is! We buy with our eyes.