Toll Free
(800) 504-9757

(336) 765-0910

Blog Post

How To Sell Your Embroidery or Embroidery Patterns on Etsy

Have you decided to start your own home-based embroidery business? Maybe you don’t want to spend your days stitching monograms into hats and totes, and that’s fine. Instead, you can opt to create your own embroideries and sell them online, thanks to the wonderful world of the web!

Selling your embroideries or embroidery patterns you’ve created online provides extra household income while you stretch your creative capacities and do what you already love to do!

Don’t think that you need to sell monograms or owl embroideries and appliques to be successful. Rest assured, someone out there is bound to love what you can create!

Today we’re sharing a few tips to help you get started selling your embroideries on Etsy (or anywhere on the web!).

Sell embroidery designs in the hoop or as patterns.

You can sell creative embroideries you’ve designed yourself (or made your own) already stitched or you may prefer to sell the pattern. The latter allows other people to make their own version of the embroidery, while the first gives you a creative outlet for your work. It’s up to you and what you prefer to do! Maybe you prefer to make patterns, then it would be in your best interest to sell more patterns than actual embroideries.

sell your embroideries

Focus on what you like to embroider.

Don’t get bogged down and procrastinate because you’re trying to figure out what patterns people would buy. Do you love bugs and embroidering close-ups of insects? Then make extras you don’t feel a need to keep and put them on your Etsy shop, or wherever you’re selling your embroideries online. We promise someone will love them!

It doesn’t hurt to do a little research prior to deciding on what you want to sell. You may find lots of other online sellers who have plant-related embroideries. In this case, you have to figure out what would make your embroideries stand out from the rest. You have to bring something unique and give consumers a reason to choose your design over the competition’s! And your embroidery style alone might be unique enough. But research will make you more successful.

Capture your work

People buy with their eyes. And while you may have a great looking, high quality embroidery, it won’t sell if shoppers can only see a low-lit, low quality photo. Today, you can take pretty impressive picture with your iPhone or Android phone. So there’s really no excuse for a bad picture, especially when you’re trying to sell something.

Use natural lighting by taking the photo near a window, but keep the light in front of your embroidery so it isn’t washed out. Natural lighting will show the truest colors of the design and give you a crisp, clear picture. Avoid taking pictures at night or with a busy background. The low lighting won’t do your embroidery justice and a busy background will just distract from your design.

Even if you’re just selling a pattern you developed for an embroidery, stitch it out and take a picture so shoppers can see the final product!

Regardless of how you decide to set up your embroidery pictures, stay consistent. Use the same location, lighting, and background for all of your shop images to keep it uniform and create a brand for your shop!

Keep your shop interesting.

If you want to keep people coming back to your shop, keep it interesting with new embroidery designs and patterns! Even if that means you restyle your photographs from time to time (while staying consistent overall!). Changing it up will attract new customers or bring old ones back to your shop for something new.

sell your embroideries

Attract people to your online shop with social media.

Speaking of attracting shoppers to your shop, you can use your social media accounts to spread the word about your shop as well! Even creating a Facebook, Instagram, and Pinterest account for your shop is a great way to bring attention to your embroideries. Share pictures of embroideries you’re selling or the final product in different variations of a pattern you’re selling.

You can also join online embroidery communities where you can learn more about your craft and the business! The inspiration and advice you can receive from other embroiderers is sure to help your business, even if they don’t directly bring new traffic to your online shop.

Be open to customized orders.

If someone likes your style and can see that you are a skilled embroiderer, they may request for you to do a custom order. If this is something you’re open to, then you should tell your customers that! Including it with specific embroideries to which it applies–for example, you may offer a embroideries of a design with a monogram–or in the general description of your shop will get the word out to your customers.

People love having something unique and if you allow them to customize a design you will find more shoppers interested in your products.

Don’t wait until you’re ready!

You’ll never be ready to kick off your online embroidery business. Instead, get started now! Collect a handful of embroidery designs or patterns you can sell, take some pictures today, and upload them to Etsy immediately! Don’t wait until you’re “ready” or you’ll just keep putting it off.

Are you interested in selling embroidery online? Check out our FREE guide to help you get started with your own home-based embroidery business!

How To Price Embroidery Products Whitepaper Mockup

Leave A Comment

Related Posts

embroidery machine hoop
Picking the Best Embroidery Machine Hoop for Your Job

When it comes to machine embroidery, hooping is so important to get right. If

Embroidery Design Features of the Month: Valentine’s Day Embroidery Designs

Happy Valentine’s Day! Did you embroider anything special?

embroidery hoop projects
Even More Fun Ways to Use Your Extra Embroidery Hoops!

What DIY Embroidery Hoop projects will you be crafting this weekend?

polyester embroidery thread
Embroidery Threads: High Quality vs. High Cost

Whether you’re adding a monogram to a sweatshirt or embroidering a design on a

scalable embroidery business
Why Does My Embroidery Business Need to be Scalable?

Is your embroidery business scalable? Learn what it means and why it’s important.

embroidery hoop crafts
More Fun Ways to Use Embroidery Hoops

What DIY Embroidery Hoop projects will you be crafting this weekend?

winter embroidery accessories
6 Winter Embroidery Accessories to Add to Your Product Listings

Is your embroidery business experiencing “growing pains”? If you’ve already been through this, what’s

home-based embroidery business
5 Signs Your Embroidery Business has Outgrown Your Home Office

Is your embroidery business experiencing “growing pains”? If you’ve already been through this, what’s

how to get return customers
How to Get Return Customers and Grow Your Business

Are you forgetting about your most important customer base? Here's how to keep your

social media marketing
Guest Post by Nu expression: Selling Your Embroidery on Social Media

In this guest post, learn some social media best practices from a content marketing

Embroidery Design Features of the Month: Beating the Winter Blues

Feeling down and out during this icy January weather? Here’s our monthly collection of

embroidery patches
Patch It Up! Your Guide to Creating Stylin’ Machine Embroidery Patches

Embroidered patches are back in style! Learn how to create your own and get

home embroidery business
Tips for Starting an Embroidery Business out of Your Home

Make your home studio more productive with these business tips!

Embroidery Features of the Month: Happy Holidays!

Get some holiday inspiration with our embroidery design features of the month!

instagram marketing tips
20 Instagram Marketing Tips to Grow Your Embroidery Business

Grow your embroidery business on Instagram with these great tips!

naming your business naming tips
5 Tips for Naming Your Business

Thinking about starting an embroidery or monogramming business in 2018? You'll need to pick

holiday orders
4 Tips to Prepare for Holiday Orders

People are already shopping for the holidays! Is your embroidery or monogramming business ready

Embroidery Design Features of the Month: Embroidered Napkins

The holidays are here! Here are some gorgeous embroidered napkin designs to inspire you!

embroidery product photography
The Do’s and Don’ts of Embroidery Product Photography

If you can’t afford a professional product photographer, these DIY tips will help you

How To Sell Embroidery
5 Reasons to Start an Embroidery Business

Have you been thinking about starting your own business from home, but aren’t sure

10 Signs You Should Turn Your Embroidery Hobby into a Business
10 Signs You Should Turn Your Embroidery Hobby into a Business

Have you been thinking about starting your own business from home, but aren’t sure

5 Tips for Marketing Your New Embroidery Business

Not sure how to get started marketing your embroidery business? Here are a few

Top 10 Gifts for the Embroiderer in Your Life

The Embroidery Store | Need a gift for a friend or family member who’s