How To Sell Your Embroidery or Embroidery Patterns on Etsy
Have you decided to start your own home-based embroidery business? Maybe you don’t want to spend your days stitching monograms into hats and totes, and that’s fine. Instead, you can opt to create your own embroideries and sell them online, thanks to the wonderful world of the web!
Selling your embroideries or embroidery patterns you’ve created online provides extra household income while you stretch your creative capacities and do what you already love to do!
Don’t think that you need to sell monograms or owl embroideries and appliques to be successful. Rest assured, someone out there is bound to love what you can create!
Today we’re sharing a few tips to help you get started selling your embroideries on Etsy (or anywhere on the web!).
Sell embroidery designs in the hoop or as patterns.
You can sell creative embroideries you’ve designed yourself (or made your own) already stitched or you may prefer to sell the pattern. The latter allows other people to make their own version of the embroidery, while the first gives you a creative outlet for your work. It’s up to you and what you prefer to do! Maybe you prefer to make patterns, then it would be in your best interest to sell more patterns than actual embroideries.
Focus on what you like to embroider.
Don’t get bogged down and procrastinate because you’re trying to figure out what patterns people would buy. Do you love bugs and embroidering close-ups of insects? Then make extras you don’t feel a need to keep and put them on your Etsy shop, or wherever you’re selling your embroideries online. We promise someone will love them!
It doesn’t hurt to do a little research prior to deciding on what you want to sell. You may find lots of other online sellers who have plant-related embroideries. In this case, you have to figure out what would make your embroideries stand out from the rest. You have to bring something unique and give consumers a reason to choose your design over the competition’s! And your embroidery style alone might be unique enough. But research will make you more successful.
Capture your work
People buy with their eyes. And while you may have a great looking, high quality embroidery, it won’t sell if shoppers can only see a low-lit, low quality photo. Today, you can take pretty impressive picture with your iPhone or Android phone. So there’s really no excuse for a bad picture, especially when you’re trying to sell something.
Use natural lighting by taking the photo near a window, but keep the light in front of your embroidery so it isn’t washed out. Natural lighting will show the truest colors of the design and give you a crisp, clear picture. Avoid taking pictures at night or with a busy background. The low lighting won’t do your embroidery justice and a busy background will just distract from your design.
Even if you’re just selling a pattern you developed for an embroidery, stitch it out and take a picture so shoppers can see the final product!
Regardless of how you decide to set up your embroidery pictures, stay consistent. Use the same location, lighting, and background for all of your shop images to keep it uniform and create a brand for your shop!
Keep your shop interesting.
If you want to keep people coming back to your shop, keep it interesting with new embroidery designs and patterns! Even if that means you restyle your photographs from time to time (while staying consistent overall!). Changing it up will attract new customers or bring old ones back to your shop for something new.
Attract people to your online shop with social media.
Speaking of attracting shoppers to your shop, you can use your social media accounts to spread the word about your shop as well! Even creating a Facebook, Instagram, and Pinterest account for your shop is a great way to bring attention to your embroideries. Share pictures of embroideries you’re selling or the final product in different variations of a pattern you’re selling.
You can also join online embroidery communities where you can learn more about your craft and the business! The inspiration and advice you can receive from other embroiderers is sure to help your business, even if they don’t directly bring new traffic to your online shop.
Be open to customized orders.
If someone likes your style and can see that you are a skilled embroiderer, they may request for you to do a custom order. If this is something you’re open to, then you should tell your customers that! Including it with specific embroideries to which it applies–for example, you may offer a embroideries of a design with a monogram–or in the general description of your shop will get the word out to your customers.
People love having something unique and if you allow them to customize a design you will find more shoppers interested in your products.
Don’t wait until you’re ready!
You’ll never be ready to kick off your online embroidery business. Instead, get started now! Collect a handful of embroidery designs or patterns you can sell, take some pictures today, and upload them to Etsy immediately! Don’t wait until you’re “ready” or you’ll just keep putting it off.