Guest Post: Tips on Marketing Your Home-Based, Small Business
I’m Tori, the SEO & Marketing Specialist at Nu expression, a creative design studio in Winston Salem, NC. Today I’m sharing some tips on marketing your home-based, small business and telling you exactly what you need to attract customers to you!
When you’re starting a home-based embroidery business, you may be worried that no one will know what you’re doing. Word of mouth marketing is powerful and works. Rest assured, that you can get your business started and people will learn what you do. But if you want to expand your network and grow your business, you’ll need to go the extra mile. When you’re passionate about your business and making money doing what you love, then this next step is easy to make.
Why you need a website
You must have a website in the market today. People turn to the internet for everything and read reviews on just about any business before doing business with them. Especially small businesses. People work with businesses that they know and trust – a website gives potential customers the opportunity to get to know you, your company’s values, and more about what you have to offer your customers. It also gives you an online presence so people can actually find you.
Why optimizing your website for specific keywords is important
While you may feel accomplished being on the first page of the Google search results page for your own business name, chances are, if someone needs something embroidered they probably don’t have a specific business in mind. So when they go on Google, they’re going to search for “buzzwords,” or keywords, like “Embroiderer in my city,” for instance.
If you have a website, you should know about Search Engine Optimization. It’s the process of optimizing your website for search engines – exactly what it sounds like! But the process can be complicated. Many search engines, like Google, have an algorithm their system uses to determine what websites rank on a search engine results page. It looks at the content on your website, how often you update your website, and inspects other metadata on your website.
It’s a lot of work and takes time, but once you’re ranked number one on the Google search results page you’ll see an increase in traffic to your website and then customers to your business.
Why you need to have a blog
Having a blog on your website is an excellent method to improve your search engine results ranking and online presence. With a blog, you should post consistently. Whether that’s once a month or two times a week – you must stay consistent. And when you post on a blog, you’re adding fresh content to your website, which will increase your search engine ranking over time, and you’re also giving your customers helpful information that will bring them back to your website time after time. In addition to all those benefits, you’re also establishing yourself as an expert in the embroidery field, which will attract customers as well.