Guest Post: Tips for Marketing Your Small Embroidery Business
Nu expression is a creative web design studio located in Winston Salem, North Carolina and provides business solutions such as website design, inbound marketing, graphic design, video production, and print services locally and nationally. Today the Nu team is sharing tips for marketing your small or home-based embroidery business.
You are ready to take your work to the next level, and that is fantastic!
Spoiler alert: You have to go beyond gift giving, display wares, and the craft fairs. You make something that other people want, and what you make is beautiful. Customers can come to you through word of mouth, like a steady trickle, or they can find you through your intentional, strategic marketing, like a landslide. This requires an adjustment in your comfort, but the experiences, relationships, and successes you will experience will make it worthwhile.
So, how can you market your small embroidery business?
Small businesses need love and encouragement to grow, which requires sensitivity. A community of fellow artisans and art lovers will do that for you. Attend events, get together, and learn from one another. Find a great read to motivate you, like Let Your Creativity Work for You by Heather Allen. Allen presents case studies of successful artists, and gives excellent advice to apply to your small business. That rush of endorphins is sure to boost your self-esteem, and in return, allow you to easily present yourself and your work with confidence.
Put Yourself Out There
Have you seen the LetGo commercial featuring a skydiving woman who sells her sewing machine? She did not want to relinquish her property, but when she advertised, a willing buyer (and total stranger) was there to buy. That encounter was brought to you by marketing. It can happen to you, friend. You just need to put yourself out there. Intentionally and prominently wear your work and have your friends do the same. Strategically display your work at gatherings, etc. Nothing moves business like a compliment.
Consider having a friend conduct an interview and do a piece about you, which can be distributed in print and online. Think of it as having a positive review and explanation of your work at your disposal.
A successful artisan, in the post-recession world, knows where to find and engage his or her audience, because he or she has done their homework. As long as you find out where your audience is and devote focused time to engage and cultivate those would-be customers, you will never waste your time online.
Get a Website
Everyone can have a website. Chances are, if you don’t know how to create one then you probably know someone who does. Present good quality pictures of your work for the page, and consider making short media clips offering advice or behind the scenes glimpses into your creative process.
Our first three tips are designed for facilitating an audience or a fan base. Then you should be directing that fan base traffic to your website. Just put a link to your website in each of your posts: the repetition will encourage repeat visits. Keep your website polished and the best possible presentation of you and your work. It’s your virtual gallery and a porthole into your world.